Integrating MLS listings on your real estate website will effectively Boost user engagement and contribute to further leads and more closed deals.
What is IDX and why is it important?
IDX is an abbreviation of the words Internet Data Exchange. It is a concept used on websites that cover guidelines, policies, and software relevant to the display of a real estate listings.
IDX creates a data link between the MLS (Multiple Listing Service) and your website. MLS integration allows brokerages or real estate agencies to share information about properties. In short IDX imports property listings, and shows them on your website. The listings are changed regularly, so your audience already has access to the most up-to-date listings
- Generate additional leads
- Your website benefits from an increase in authority and rank in search results
- Easily build custom predefined results.